The LEGO Group launched a new campaign 'Play Her Way' which celebrates a new generation of girls playing by their own rules. This series of stop motion videos were shot for the campaign, which are mostly used for socials aimed at the Asian market.
Objective
Create a narrative for the LEGO sets given and use them to create visually engaging stop motion content for socials. The videos should reflect LEGO’s playful brand language while supporting a message of empowerment, creativity, and individuality.
My Role
Storyboarding
Stop motion animation
Post-production
Translating campaign messaging into short-form social content